職位描述
Reports to the Vice President for the Global Division.The U.S. Marketing Director is responsible for developing strategic plans for the U.S. business line and formulating plans for project promotion and branding. The role involves supervising the execution of the annual plan, conducting market research, and analyzing the development of the study abroad industry. Additionally, the Marketing Director is expected to perform market forecasts and analyses to aid company decision-making, maintain strong relationships with U.S. partners, host visiting delegations, and support the Beijing-based management team with event management.The U.S. Marketing Director is a key position within Bright Can-Achieve, and therefore this individual is expected to practice professionalism and discretion at all times in performance of their duties. ?Developing strategic plans and targets for departmental growth.?Representing the VP and departmental interests in internal meetings and discussions.?Assisting the Vice President with project ****ion and implementation in China.?Formulating and implementing enrollment plans with the VP.?Managing marketing department for American universities, high schools and summer programs.?Providing the global team with sales support and accessible partner information.?Maintaining relationships with overseas institutions and strategic partners.?Developing and maintaining relationships with domestic agents and universities, and assisting in global agent development.?Budgeting for marketing and travel within China.?Implementing continuous improvement processes for optimal department functioning.?Managing complaints and conducting crisis public relations as needed.?Stimulating the sales team's passion and maximizing their potential.Qualifications1.Bachelor's degree in business or a related field MBA or MA in Business with a Marketing major preferred.2.Preference for degrees earned in the U.S. or candidates with a minimum of 1 year of study abroad experience in the U.S.3.A minimum of 8 years of work experience in the U.S. study abroad industry or related fields within hospitality/travel/tourism.4.Experience in managing at a departmental level and maintaining critical client relationships.5.Fluency in both Chinese and English, with skills in speaking and writing.6.Business development experience and presentation skills.7.The ability to learn independently.8.Budget planning and management capabilities, with an understanding of annual profits and risk control.9.Skills in sorting out and analyzing data, identifying trends and patterns, and providing strategic advice.10.Strong management and supervisory experience with the capacity to generate staffing plans.11.The ability to work independently, manage stress, and travel as needed both domestically and internationally.12.Excellent skills in coordination and communication.
企業介紹
加誠博教(北京)教育咨詢有限公司成立于2008年,是行業知名的國際教育產品服務供應商,為各類開展國際教育服務的機構如留學機構、語言培訓機構、國內高中、大學以及預科項目等提供豐富的國際教育產品,如:海外院校代理、海外大學升學指導、TOP院校申請、中外合作辦學、外教招聘、從事海外留學生就業指導、海外置業移民、留學后海外系列服務、教育投資等。?加誠博教總部設于北京,與美國、加拿大、澳大利亞、英國、新西蘭、愛爾蘭、馬來西亞、新加坡等國家上千所大學、初高中、小學及當地教育局建立了直接合作關系。加誠在洛杉磯、溫哥華、多倫多、胡志明、河內、雅加達、廣州、深圳、上海、杭州、蘇州、南京、武漢、合肥、南昌、成都、重慶、烏魯木齊、蘭州、西安、鄭州、濟南、青島、沈陽、哈爾濱等城市分別設立了區域辦公室。?加誠博教的穩步發展和信譽經營,得到了海內外合作伙伴的肯定和贊譽。一直與三大國際教育協會:國際教育工作者協會(NAFSA)、美國教育顧問協會NACAC、歐洲EAIE保持著緊密的合作關系;是美國國際學生招生協會AIRC認證會員,美國EnglishUSA協會會員,美國iTep考試考點,Linden Tours 林頓美國大學巡展中國承辦方。加誠博教也是中國國際教育交流協會中國高中國際教育分會的會員之一。?2017年7月,加誠博教成為美國紐交所主板上市教育集團博實樂企業成員之一。博實樂教育集團(原碧桂園教育集團)是全球K12教育集團、碧桂園核心聯盟企業。集團擁有26年的辦學歷史和強大的辦學實力,現有在校生4.6萬余名。?依托于上市集團公司強大的背景,加誠博教近年來穩步提升了海外院校資源的數量和品質,進一步夯實了在行業中的領導地位。在實現企業持續健康發展的同時,不斷為員工創造平臺,為客戶創造價值!作為一個腳踏實地的企業,加誠人始終秉持著核心價值觀:人品加、服務誠、項目博、心系教!公司福利:1、健康保障:完善的五險一金、額外補充商業保險及年度免費健康體檢;2、家庭關懷:員工子女生育津貼及年度家屬慰問金;3、節日饋贈:員工生日禮券;4、報銷補助:月度通訊補助及交通補助;5、感恩福利:帶薪年假、年終優秀員工表彰及獎金;6、培訓旅游:年度免費旅游或拓展,免費海外培訓及國際交流機會,豐富完善的業務知識及技能培訓。